The Conversation
How to start the Colombia conversation with your client
The most common mistake advisors make with Colombia is trying to defend it. Do not defend it — reframe it.
Your client has a perception of Colombia built on headlines from thirty years ago and a Netflix series. That perception is not an objection to overcome. It is an opening.
The reframe that works
Colombia has been quietly becoming one of the most extraordinary destinations in the world — while everyone else was looking elsewhere. The clients who go now arrive before the crowds. That window does not stay open forever.
That is not a sales pitch. That is the truth. And it works because sophisticated travelers respond to exclusivity and timing — not to reassurance.
For the client who asks about safety
The Colombia we operate in — Cartagena, Medellin, Bogota, the Coffee Region, Santa Marta — is a different country from the one in the headlines. Our operator has been there for sixteen years. They know every property, every transfer, every guide personally. Your clients travel privately, point to point, with people who know them by name from the moment they land.
That answer works because it does not dismiss the concern — it replaces it with something concrete. A person. A standard. A promise.
For the client who has been everywhere
Tell me — have they found El Dorado yet?
Then tell them the story of Aurum. Gold that obsessed the conquistadors for centuries. A country they never fully found. And an operator who knows exactly where it is.
One conversation with Camilo before you pitch Colombia to your client is all it takes. He will give you everything you need to close it.
